EVOLUTION-NINJA

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Envelope-to: calandra@e24.com.au
Delivery-date: Thu, 27 May 2021 07:24:58 +1000
Date: Thu, 27 May 2021 05:24:04 +0800
To: calandra@e24.com.au
From: Biitzpro Business Publications <info@1treebridge.com>
Reply-To: Biitzpro Business Publications <info@1treebridge.com>
Subject: Here is advice that doesn't make much sense but it works anyway
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Rolodex of Influence

I am into reading about the band, The Grateful Dead. I have started writing a series of Marketing Gems at my blog [The Boy From Margaret River] but I am taken by some of the advice they have for this of a marketing nature.

For example, they never had a set songs list for concerts. This meant they performed nearly 500 songs over a three year period including covers of other musicians songs and this was to lead to people attending many shows because most were different to those previously. This was against the overwhelming wisdom of the time that each show should be a perfect sales pitch for the current album that needed selling. They allowed their shows to be recorded without charge [another no-no for traditional bands] and allowed people to sell stuff in the car park at their shows. [Streaming services have made all this seem second nature but back then it was revoluntionary!]

The contrast is stark! I travelled to Brisbane to see Paul Mc Cartney [I went with friends so we could sit together], about 3 years ago, the seats were expensive and the song set was exactly like the show 12 months previously in Tokyo, Japan and I am told exactly like the shows in Sydney in the following month. It was amazingly good... a once in a lifetime experience but I can't see me ever wanting to go again [I will just watch the commercially recorded version on YouTube - the same songs, the same banter etc..] I have the T-shirt - which was of poor quality but "Official" and expensive.

Even after the lead guartist died in 1995 [Jerry Garcia ] the band [The Grateful Dead] continues to tour, although with slighly different Band names and the players vary slightly but the crowd is basically the same [?]. One of the Dead fans is going to a show in Mexico in June 2021 and his group have paid nearly $4000 to attend.

Many of my friends are CRUISE FANATICS! When covid hit I forecast the demise of cruising but what would I know, because I understand bookings for 2022 are booming. It has to do with the "crowd" you cruise with... not the company but the people! I bet they study Marketing by the Grateful Dead!.

Last week I recommended the software Speechelo which is AI for video vooice overs... the response was outstanding, with one reader reporting doing more than 300 such voice overs. My recommendation is to give it a quick galance.

Yours for Business Success,

P.S If this the first email from me... maybe we connected on LinkedIn in the last month or so.

P.S.S. Or you might have bought one of our digital products.

P.S.S.S. someone dobbed you in!

P.S.S.S.S. The future is about what you make it - Listen [podcasts for example] Learn and then Lead!

Quote for wisdom:

“We didn't invent the Grateful Dead, the crowd invented the Grateful Dead. We were just in line to see what was going to happen.”

Gerry Garcia
Grateful Dead lead guartist
Biitzpro Business Publications
ABN:        51 396 770 465
Postal:     P.O. Box 36, Morley W.A. 6943
Phone:     SYDNEY H.O. Reception:  02 8001 6538

This email is sent by the Taraja Digital Foundation [Taraja in Swahili means "Bridge to Hope"] Traja was set up to assist educationally disadvantaged youth.

As a responsible organisation, we honour all requests to be removed from our advise list - please follow the instructions below if you want to be removed.

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			Rolodex of Influence 
			&nbsp;

I am into reading about the band, The Grateful Dead. I have started writing a series of Marketing Gems at my blog [<a href="http://1treebridge.com/l/iMv2zdSiK7634FGEiprbsMVA/87631X67638UkJtf7iwmveTiWw/SxINojqrkCzCB7892RFtAp763w">The Boy From Margaret River</a>] but I am taken by some of the advice they have for this of a marketing nature. 
			 
			For example, they never had a set songs list for concerts. This meant they performed nearly 500 songs over a three year period including covers of other musicians songs and this was to lead to people attending many shows because most were different to those previously. This was against the overwhelming wisdom of the time that each show should be a perfect sales pitch for the current album that needed selling. They allowed their shows to be recorded without charge [another no-no for traditional bands] and allowed people to sell stuff in the car park at their shows. [Streaming services have made all this seem second nature but back then it was revoluntionary!] 
			 
			The contrast is stark! I travelled to Brisbane to see Paul Mc Cartney [I went with friends so we could sit together], about 3 years ago, the seats were expensive and the song set was exactly like the show 12 months previously in Tokyo, Japan and I am told exactly like the shows in Sydney in the following month. It was amazingly good... a once in a lifetime experience but I can&#39;t see me ever wanting to go again [I will just watch the commercially recorded version on YouTube - the same songs, the same banter etc..] I have the T-shirt - which was of poor quality but &quot;Official&quot; and expensive. 
			 
			Even after the lead guartist died in 1995 [Jerry Garcia ] the band [The Grateful Dead] continues to tour, although with slighly different Band names and the players vary slightly but the crowd is basically the same [?]. One of the Dead fans is going to a show in Mexico in June 2021 and his group have paid nearly $4000 to attend. 
			 
			Many of my friends are CRUISE FANATICS! When covid hit I forecast the demise of cruising but what would I know, because I understand bookings for 2022 are booming. It has to do with the &quot;crowd&quot; you cruise with... not the company but the people! I bet they study Marketing by the Grateful Dead!. 
			 
			Last week I recommended the software Speechelo which is AI for video vooice overs... the response was outstanding, with one reader reporting doing more than 300 such voice overs. My recommendation is to give it a quick galance. 
			 
			Try this: 
			<a data-link-id="608731780" href="http://1treebridge.com/l/iMv2zdSiK7634FGEiprbsMVA/yglyGtQfLGcqP9u17H0d0Q/SxINojqrkCzCB7892RFtAp763w" style="color: #16A085;" target="_blank" title="AI Voice Text"><img src="https://bucket.mlcdn.com/a/1367/1367690/images/0d5a5de857c3f9e9fb7b76dba7825cc1c06377a5.jpeg" style="margin: 5px auto; display: block; width: 300px; height: 180px;" /></a> 
			Yours for Business Success 
			 
			P.S If this the first email from me... maybe we connected on LinkedIn in the last month or so. 
			 
			P.S.S. Or you might have bought one of our digital products. 
			 
			P.S.S.S. someone dobbed you in! 
			 
			P.S.S.S.S. The future is about what you make it - Listen [podcasts for example] Learn and then Lead! 
			 
			Quote for wisdom:

&nbsp;

<h2 style="line-height: 150%; margin-bottom: 10px; margin-top: 0px; font-size: 18px; ">&ldquo;We didn&#39;t invent the Grateful Dead, the crowd invented the Grateful Dead. We were just in line to see what was going to happen.&rdquo;</h2>

<h2 style="line-height: 150%; margin-bottom: 10px; margin-top: 0px; font-size: 18px; ">Gerry Garcia</h2>

<h2 style="line-height: 150%; margin-bottom: 10px; margin-top: 0px; font-size: 18px; ">Grateful Dead lead guartist</h2>

<hr style="color: #ccc; background-color: #ccc; height: 1px; border: 0; margin: 15px 0px 20px 0px; " />
			Biitzpro Business Publications 
			ABN:&nbsp; &nbsp; &nbsp; &nbsp; 51 396 770 465 
			Postal:&nbsp; &nbsp; &nbsp;P.O. Box 36, Morley W.A. 6943 
			Phone:&nbsp; &nbsp; &nbsp;SYDNEY H.O. Reception:&nbsp; 02 8001 6538 
			 
			This email is sent by the Taraja Digital Foundation [Taraja in Swahili means &quot;Bridge to Hope&quot;] Traja was set up to assist educationally disadvantaged youth. 
			 
			As a responsible organisation, we honour all requests to be removed from our advise list - please follow the instructions below if you want to be removed. 
			 
			Want to unsubscribe from this list of progressive Australian Businesses follow this link: 
			&nbsp;

<a href="http://1treebridge.com/unsubscribe/aHPHmxPq322GYGg3OVrufx8SfrjYU3phKPqJ1yx0WP0/RTiRTTwlzMOI4GaA17zSAw/SxINojqrkCzCB7892RFtAp763w" >Unsubscribe here</a>

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